One of the objectives of using social media for business is to capture the email address of those people who have an interest in your product or service. You’ll notice many websites featuring a form which asks you to enter your name and email address to receive their free newsletter.
If your email box is anything like mine it’s already chock-a-block and takes some good time management to keep it under control. So unless it’s a company I already know really well I’m highly unlikely to enter my details in the hope of getting an interesting newsletter every week or month.
However, if I come across a website or Facebook Page that asks me to enter my details in return for a compelling free report, video or ebook that has some information that will solve a problem for me or will be extremely helpful to me, then I wouldn’t hesitate in handing my details over. It’s a no-brainer. I’m happy and the company has my email address enabling them to keep in touch and build a relationship with me … and ultimately sell to me.
If you want to build a targeted list of prospects then think about what you could give away as your Compelling Free Offer. If you’ve spent some time researching your target market you should know what things interest them in regard to your product or service. Set up a sign-up form on your website or Facebook Welcome Page, feature your Compelling Free Offer and see if you get more people giving you their details.
Take a look at these 12 Most Compelling Free eBooks by Business Bloggers to get some inspiration.
Incidentally I will be practising what I preach very soon on my own blog, but you can see my compelling free offer over on my Facebook Page.
Next week on The A to Z of Social Media Marketing … D is for Discovering