I once worked as a Marketing Administrator for a small pub chain and part of my job was to set up a promotional calendar for the pubs to build their marketing activities around.

Along with the better known celebrations such as Christmas, Valentine’s Day and St Patrick’s Day there are a whole load of National Awareness Days that can be used to promote your business or to build fundraising activities around.

On a food theme:

24-30 Jan                     Farmhouse Breakfast Week

7-14 Feb                      National Bramley Apple Week

15-21 Feb                    National Chip Week

March                          Veggie Month

8-15 May                     National Doughnut Week

16-23 May                   British Sandwich Week

3-17 Sept                     National Organic Fortnight

18 Sep – 3 Oct             British Food Fortnight

21 Oct                         Apple Day

21-27 Nov                   National Curry Week

Ideal for restaurants, pubs, cafes etc. Take a look at the websites for inspiration.

Many more awareness days can be found on an interesting little website from Woodlands Junior School.

There’s also an excellent article on the Human Resources website on ‘Which awareness days and weeks should HR departments get involved?”.

And of course if you need an extra pair of hands to help you with the extra admin promotional activity creates, a Virtual Assistant is just what you need!