A blog is a platform where you can publish an ongoing supply of short articles that gives your customers and prospective customers some interesting, useful information to do with the products or services you offer. The blog post is written on a blog page (like this one), preferably housed within your website. There’s some great free blogging software around that’s fairly easy to use – this one being WordPress
If your business wants to include social media in their marketing mix then a blog page, in my opinion, is essential. It’s essential because it helps you do the following:
- You can use it to attract visitors to your website – Twitter, Facebook & LinkedIn are good platforms to use to post links directing people back to your blog posts, which creates traffic to your website.
- Well written blog posts that include relevant keywords people would use to search for your type of product/service can boost your search engine optimisation efforts. River Pools & Spas are an excellent example of how effective blogging can be for this.
- An informative blog post can help showcase your expertise. Writing regular posts that are helpful to your target market can help you become the person they think of first when they’re ready to buy.
- A consistent blogging strategy that focuses on your customers’ needs goes a long way to building that know,like and trust factor.
If you’re not sure what to write or you’ve run out of ideas to blog about, take a look at Nikki Pilkington’s 30 Day Blogging Challenge. It’s packed full of creative ideas, inspiration and tips, so you never have to worry about writer’s block again!
Next week, continuing the A-Z of Social Media … C is for Compelling Offer.