I recently asked local businesswoman (and lovely lady) Jayne Graham of Space on Tap how she used social media and what benefits she’d seen from her efforts.  Here are her answers to the questions I asked:

How many hours per week do you spend on social media marketing?  Probably 1.5 hours in total

What social media sites do you use?  Mainly Twitter but also YouTube, Facebook, LinkedIn

Do you have a social media plan? Yes – we see social media to be critical to our profile and our website SEO.

How do you measure the effect social media marketing has on your business?  We record the source of our registered users, check Google Analytics regularly, and monitor the source of all new customers.  Many are from social media.  In addition we have achieved significant media profile free of charge.

What benefits has your business got from using social media?  See our recent blog post – Our Top 10 Twitter Triumphs

If you could give one piece of advice to other businesses about social media what would it be?  Believe in it and be consistent (is that two?!).  I have a 3 top tips YouTube video that provides my top tips on Twitter (I did it really quickly at an event so not brilliant but it’s a start!)

Name:  Jayne Graham

Company: Space on Tap Ltd

Number of people working in your company: 2.5

Contact Details: help@spaceontap.com

Website:   www.spaceontap.com

Social Media Links:  Twitter @spaceontap and @colleaguesontap, Facebook http://www.facebook.com/spaceontap

I’m sure Jayne has now inspired you to use Twitter!

If you’d like to answer the same questions and be included on this page email me at karen@cloudva.co.uk